Surface Streets Statement

Recovering from a minor traffic accident, artist Meg Madison was inspired to focus on driving - a nearly- unconscious experience that punctuates the day of virtually every Los Angeles resident. By taking a photograph each time she entered her car for roughly two weeks in May, 2001, Madison created a visual diary that captures at once the adventure, romance, boredom, dream-state and drudgery that driving represents for most of us.

Because she chose to work with outdated Polaroid SX-70 film and an older, often temperamental Polaroid camera, the series of 149 images is suffused with lurid, chemical colors and disorienting abstract effects - headlight trails, random light blurs, etc. Experiencing the exhibit is akin to boarding a theme-park ride designed by an artist with a rabidly anti-Disney sensibility. By focusing in on imagery most of us see daily but barely register, (one could call this a collection of "drive-by art”), Madison re-presents our experience, but in an altered state. The artist is interested in image as memory, as narration.
"I like the way pictures can be fragments of memory and driving itself is such an unconscious part of our lives in LA that it takes on a dreamlike quality. So my images are the actual recording of those moments and objects that you encounter as you drive through the city, but seen as isolated images captured in passing, they take on an entirely different, totemic quality."

The original SX-70 Polaroid prints, which have been digitally enlarged to 12 x 14.5 inches, were printed with archival Ultra Chrome pigment and have white borders, the bottom of which serve as a writing surface where the artist has notated in black Sharpie the purposes of many of her excursions. ( "for dog food... for more hair dye." ) It is the artist's intention to display the works either in a straight ( freeway-like) line, or a ( traffic) grid. The work is attached to the wall with a simple pushpin or an alternate method would be to float each image inside a simple white frame, essentially extending the Polaroid's white space.
March 2006

 

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